About the Role
Responsible for developing engaging content across multiple platforms, from concept to publication. This role involves brainstorming, writing, designing, and producing high-quality content that aligns with the brand's voice and marketing objectives. Collaborating closely with the marketing team, clients, and management to understand content goals, create targeted material, and ensure a cohesive brand narrative.
Qualifications
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Bachelor's Degree in Marketing, Communications, Journalism or a related field.
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Degree in Graphic Design, Photography or Media Production.
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1-3 years of experience in content creation, specifically in the real estate, marketing, or media sector.
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A portfolio of previous work (blogs, videos, social media campaigns, graphic designs) is required to showcase your skills.
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Ability to create compelling, engaging, and informative content.
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Strong visual content creation skills, including photography, videography, and graphic designing.
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Proficiency in content management systems (CMS) such as WordPress.
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Basic understanding of SEO and “keyword research” to optimise content for search engines.
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Proficiency in social media platforms, mainly Facebook, Instagram, LinkedIn, YouTube and social media management tools (Hootsuite, Buffer, etc.).
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Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for creating graphics and editing videos.
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Ability to develop creative content ideas, including blogs, articles, property listings, video tours, and social media posts.
Other Information
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Office-based with occasional meetings outside the office.
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Full-time, with the possibility of flexible working hours depending on company needs.
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Competitive stipend provided.
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Performance-based bonuses and commission.
Responsibilities
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Create a content calendar to schedule posts, videos, blogs, and other content types across different platforms.
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Optimise listings with relevant keywords for better visibility on search engines (SEO).
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Produce informative and engaging blogs or articles about real estate trends, market updates, buying/selling tips, and local community features.
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Research industry news and trends to create content that resonates with potential buyers, investors, and sellers.
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Manage content on social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.) to promote listings, events, and the company brand.
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Monitor social media performance and engagement levels, adjusting content strategies as needed to increase followers and leads.
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Create high-quality video tours and photoshoots, virtual walkthroughs and drone footage of properties to showcase listings.
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Design flyers, brochures, banners, and other promotional materials for online and offline use.
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Track performance metrics for email campaigns.
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Optimize website content (property descriptions, blogs, and landing pages) for search engines to drive organic traffic.
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Work closely with the sales team to create tailored content that supports lead generation and sales goals.
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Provide regular reports on content performance including engagement rates, traffic, lead generation, and ROI.